授课教师：Wim Vanharbeke

国籍：比利时

职称：教授

教师简介（中英文）：Wim Vanhaverbeke是安特卫普大学和安特卫普管理学院（比利时）数字战略与转型教授，主讲《创新管理》、《战略创新》、《价值链管理》以及《企业创业与开放式创新》等课程。在比利时安特卫普大学具有丰富的对本科生、研究生、企业家的授课与培训经验，课程在听众中尤其是企业界反响良好，课程以理论结合实践为特色。

Wim Vanhaverbeke is a professor of Digital Strategy and Transformation at the University of Antwerp and Antwerp Management School (Belgium), teaching courses on Innovation Management, Strategic Innovation, Value Chain Management, and Corporate Entrepreneurship and Open Innovation. He has rich teaching and training experience for undergraduate students, graduate students, and entrepreneurs at the University of Antwerp in Belgium. His courses are well received by the audience, especially the business community, and are characterized by combining theory with practice.

课程简介（中英文）：数字战略帮助组织将其数字能力与业务目标结合起来，从而更有效地使用数字技术来推动增长，改善客户体验，并在市场中保持竞争力。精心设计的数字战略可以帮助组织做出有关技术投资的明智决策，优化数字流程，并利用数字渠道接触目标受众并实现预期结果。

数字化转型使组织能够有效地利用数字技术，从根本上改变他们的运营方式，并为客户提供价值。在当今快节奏、技术驱动的环境中，数字化转型是组织保持竞争力、更好地服务客户和推动创新的必要条件。通过转换业务流程，组织可以提高效率、增加敏捷性并推动增长。此外，数字化转型可以带来新的业务模式和收入流，并帮助组织应对不断变化的市场动态和客户期望。

Digital strategy helps organizations to align their digital capabilities with their business goals, resulting in more effective and efficient use of digital technologies to drive growth, improve customer experience, and remain competitive in the market. A well-designed digital strategy can help organizations make informed decisions about technology investments, optimize digital processes, and leverage digital channels to reach target audiences and achieve desired outcomes.

Digital transformation enables organizations to effectively leverage digital technologies to fundamentally change how they operate and deliver value to customers. In today's fast-paced, technology-driven environment, digital transformation is mandatory for organizations to remain competitive, better serve customers, and drive innovation. By transforming business processes, organizations can improve efficiency, increase agility, and drive growth. Additionally, digital transformation can lead to new business models and revenue streams, as well as help organizations address changing market dynamics and customer expectations.