授课教师：George Tsekouras

国籍：英国

职称：教授

教师简介（中英文）：负责设计交付布莱顿商学院“创新与创业”研究生专业，主讲《创新管理》、《创新产品交付》、《创业管理》等课程，指导博士生7名。在英国，欧盟，巴西等国具有丰富的对本科生、研究生、博士生、企业家的授课与培训经验，课程在听众中尤其是企业界反向良好，课程以理论结合实际为主要特色。

George Tsekouras Responsible for designing and delivering the Master Programme of “Innovation and entrepreneurship”, teaching “Innovation Management”, “Delivery of Innovation Products”, “Entrepreneurship”, supervised 7 PhD students. He has extended experiences across UK, EU and Brazil in teaching UG, PG, and professionals. His teaching has been well noted particularly among entrepreneurs, linking theory and practice.

课程简介（中英文）：这门课程的目的是讨论在创新和/或新技术的基础上创办一家新企业所面临的战略和运营挑战。本课程将着重于创新初创企业面临的最大挑战，即扩大规模、扩张和多样化的路线图。本课程将讨论扩大规模和多样化路线图所涉及的不同阶段，以及在每个阶段需要解决的关键问题，以实现可持续的商业模式。讨论将扩展到所需的伙伴关系范围和确定关键绩效指标(kpi)，以实现从启动到扩大规模的成功过渡。将使用一系列相关工具和支持性案例研究作为辅助材料。

This is a course that aims to discuss the strategic and operational challenges involved in starting-up a new enterprise based on innovation and/or a new technology. The course will focus on the biggest challenge of an innovative start-up, namely the roadmap to scaling-up, expansion and diversification. The course will discuss the different stages involved in the roadmap to scale-up and diversification and the key questions that need to be addressed in each stage in order to lead to a sustainable business model. The discussion will expand into the range of partnerships required and the identification of Key Performance Indicators (KPIs) to enable a successful transition from start-up to scale-up. A range of relevant tools and supporting case studies will be used as supporting material.