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25 March 2019 Volume 29 Issue 1
    The Motive and Construction of Management System of Corporate Social Responsibility —Taking Xizi United Holding Company as an Example
    XIANG YIMING,LU JIE
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 1-7.
    Abstract( 217) HTML( 42) PDF(311KB) ( 91)
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    After analyzing Xizi United Holding Company’s corporate social responsibility practice (CSR) which published the first report about private CSR in China, the paper proposed two conclusions. The first one is that the only endogenous motive for a corporate to take social responsibility into action continuously comes from its responsibility based on its strategic position view of responsibility considering the cost and benefit. The second one is that to manage CSR is not an individual and extra activity, but an activity related with other management functions. The most important thing is to perfect system security from the perspective of stakeholders.

    A case study of the impact of integrated project governances on PPP project performance
    SUN YUGUO, SHANSHAN
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 8-18.
    Abstract( 189) HTML( 39) PDF(402KB) ( 89)
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    Under the new normal state, the PPP project will play a more and more important role in the social and economic development of China. To improve the performance of PPP project management, it is necessary to implement integrated project governances. Firstly, according to the index system of two kinds of PPP projects governances (Contract Governance and Relationship Governance) and PPP project management performance determined by theoretical analysis, the DDX project is selected as the analysis object. After identifying the case, this paper explains the basic information and preliminary work of the case. Then, the three contents of contract governance, relationship governance and project performance are analyzed comprehensively. Case studies show that all of these two governance modes have positive effects on project management performance. However, due to the lack of information in the case, the validity of the conclusion also needs to be verified again.

    Multi-party game model for international quality supervision of traditional Chinese medicine products under the background of “the Belt and Road”
    ZHAO KETONG,SUN BINGZHEN
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 19-25.
    Abstract( 200) HTML( 31) PDF(475KB) ( 41)
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    "The Belt and Road" is a strategic decision for China to expand and deepen its opening up in the new era. This grand plan further strengthens mutually beneficial cooperation between China and the rest of the world. The in-depth implementation of the "The Belt and Road" strategy provides an unprecedented opportunity for Chinese medicine to go abroad and achieve internationalization. On the other hand, Chinese medicine is also facing many challenges in the process of internationalization, such as background differences, loss of intellectual property rights, trade barriers, and product quality and safety. The research on the quality and safety of pharmaceutical products in the process of internationalization of traditional Chinese medicine in the context of the “Belt and Road” is based on the existing well-functioning internationalization model of Chinese medicine, and fully considers domestic enterprises and foreign countries involved in product quality supervision. The product quality monitoring behavior of the cooperative institutions and the joint regulatory agencies, with the goal of maximizing the interests of all parties, constructed a three-party static game model. By studying the impact of factors such as monitoring costs on the quality monitoring behavior of tripartite products, it can be found that the cost of supervision, the intensity of supervision, and the possible losses caused by non-regulation play a decisive role in whether or not the parties conduct product quality monitoring.

    Urban Integration Problem of the Minority Floating Population
    WU XUE,SUI DANGCHEN
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 26-31.
    Abstract( 284) HTML( 9) PDF(336KB) ( 67)
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    With the development of urbanization, more and more minority migrant population into the city, how to promote minority floating population better to integrate into the city, highlighting the vitality and charm of the city's multi-ethnic society is a complex problem. Minority floating population entering into the urban can promote urbanization development, solve the ethnic areas "three rural issues", and enhance social harmony. Currently, minority floating population faces Hukou barriers and the lack of security, language restrictions and cultural conflict, occupation and mental limits and other restrictions practical difficulties. To promote minority migrant population into the city, we need to establish a correct concept of nation, establish a sound Social Security System, create the coordination and cooperation mechanism between the output and the input, and strengthen publicity and education and community service.

    Excavation of Local Tourism Culture under the Background of Integration of Culture and Tourism: a Case Study of Zhejiang Province
    DING CHUNWEN
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 32-38.
    Abstract( 334) HTML( 19) PDF(345KB) ( 96)
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    The integration of culture and tourism is the inevitable requirement of meeting the tourists' cultural needs in the new era, and the excavation of tourism culture is the basis of the integration of culture and tourism. Zhejiang Province, in light of local reality, vigorously excavates local tourism culture, pays attention to the extraction and shaping of cultural elements in the tourism image of the whole province, pays attention to the excavation of local traditional culture and regional characteristic culture and creates corresponding cultural products, at the same time, innovates and creates new tourism formats with strong cultural characteristics. The excavation of tourism culture and the full integration of culture and tourism have expanded the new space for the development of culture and tourism.

    Study on the Sustainable Development Evaluation and Promotion Strategy of Jianghuai City Group
    LI QIANG,LI XINHUA
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 39-46.
    Abstract( 214) HTML( 8) PDF(382KB) ( 42)
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    The concept of adhering to the sustainable development is an important policy to promote economic and social development, and the sustainable development of urban agglomeration is a hot topic in the existing literature research. Based on the 2007-2016 data of 10 cities in the Jianghuai urban agglomeration, this paper analyzes the sustainable development level and its temporal and spatial characteristics of the Jianghuai urban agglomeration by principal component analysis. The main conclusions are: firstly, the sustainable development level of Jianghuai urban agglomerations is generally high, and the sustainable development level of Hefei, Maanshan and Wuhu being in the first phalanx; secondly, the sustainable development level of the Jianghuai urban agglomeration cities shows a trend of increasing volatility in terms of time series changes; thirdly, the sustainable development level of the western and northern cities of the Jianghuai urban agglomeration is low in terms of spatial distribution, while the sustainable development level of the central and southeastern cities is relatively high. Finally, the article proposes a strategy to improve the sustainable development of the Jianghuai urban agglomeration from the perspectives of transforming economic development mode, improving resource utilization rate, adjusting energy consumption structure and accelerating ecological civilization construction.

    Service Satisfaction Evaluation and Countermeasure Research of Maker Space: A Case Study of Maker Space in Xi'an
    DU YUEPING,WANG YANHONG,GUO BAOLONG
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 47-55.
    Abstract( 177) HTML( 8) PDF(377KB) ( 41)
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    Based on the sample of maker space in xi 'an city, the data survey is conducted by means of questionnaire survey. The empirical analysis method of descriptive analysis, factor analysis and four-quadrant model diagram are adopted to evaluate the satisfaction of maker space service from the perspective of maker demand, and the importance of network links between enterprises is analyzed. The results show that, makers are less satisfied with training, investment and financing and public technical services, and believe that investment and financing and public technical services are of high importance. Among the services provided by other enterprises in maker space to their own enterprises, the same industry environment, inter-enterprise technology sharing and industrial information sharing are of high importance. On the basis of the development of maker space in xi 'an city, countermeasures and suggestions can be put forward to improve the service content and improve the service quality.

    Bibliometrics of Big Data Research Literature in Social Science
    LIU WEI,MA XUBU,QIN XIUCHUN,CHEN YING
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 56-64.
    Abstract( 246) HTML( 8) PDF(823KB) ( 53)
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    [Purpose/Significance] This article provides a bibliometric study of the big data research literature in social science to explore its features and patterns both in domestic and international area, quantitatively and qualitatively. [Method/Process] This article collects the data from academic databases, then makes statistical analysis on significant characteristics to evaluate the regularity of document increase, distribution of subject categories, most prolific and impactful institutions, and then discusses the relations between research front and intellectual base via citation and co-citation analysis, finally concludes research features and patterns of big data. [Result/Conclusion] (1) Different subject categories show the different level of research interest while big data research has been one of the most popular topics in social science. The most documents are from information science and library science. (2) Besides journals of high output subject categories, computer science, telecommunications and multidisciplinary journals are common intellectual bases of big data research in social science. (3) Renmin University of China in domestic and Harvard University in the world are top institutions according to the number of fruits and influence of their publications of big data research in social science. (4) For China, publication quantity in social science makes apparent growth while international academic influence is still limited.

    Specific Content and Realization Mechanism about the Insurer's Obligation of Risk Bearing
    MA TIANZHU
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 65-71.
    Abstract( 181) HTML( 8) PDF(264KB) ( 92)
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    The insurer's main contractual obligation is risk bearing, that is to undertake and continue to shoulder the specific risk transferred from the insured. In order of the proper performance of the risk bearing, in the fundamental sense, the insurer is required to establish effectively and maintain a state. The insurer is also required to maintain adequate solvency. After the underwritten accident, the insurer is required to perform the explicit property payment in time. Effective setting and actual performance of risk bearing obligation exist in the process of the insurance contract. In essence, the concept of “Risk Bearing” has enhanced the determinacy of the structure about the insurance contract, it also helps to understand the important principles and rules of the insurance law from a new perspective.

    Research on the Lawyer Intervention in the Crime Investigation Procedure
    ZHAO YANMIN,WANG YI
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 72-79.
    Abstract( 230) HTML( 7) PDF(375KB) ( 59)
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    In the context of the supervision system reform, the lawyer's involvement in the investigation process is a double-edged sword. On the one hand, the involvement of lawyers in the supervision investigation may lead to the obstruction of the investigation and investigation work, the evidence of the case is destroyed, and the corrupt elements escape the hidden dangers of the French law. On the other hand, the involvement of lawyers in monitoring investigations is not only compatible with the constitutional spirit and legislative spirit, but also has many benefits for the realization of human rights protection, the rights relief of respondents and the regulation of monitoring investigations. From the perspective of value analysis, lawyers should be allowed to intervene in the investigation process. However, based on the overall structure of the supervision system reform and the judicial context, reasonable limits should be imposed on the system design of lawyers involved in the investigation process.

    Improvement of Coordination Mechanism of Intellectual Property Administrative Enforcement in Free Trade Zone ——Taking Shaanxi FTZ as an Example
    WANG YUHONG,SONG XIAOJIE,YE GANG,ZHANG XIAOLIANG
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 80-87.
    Abstract( 150) HTML( 7) PDF(292KB) ( 28)
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    Strengthening the coordination of intellectual property administrative enforcement in the FTZ is conducive to improving the efficiency of administrative enforcement and optimizing the legalized business environment in the FTZ. Based on the theory of rule of law-based government, the theory of collaborative governance and the theory of holistic governance, the connotation of the coordination of intellectual property administrative enforcement in the FTZ is defined, the status quo of the coordination of administrative enforcement in Shaanxi FTZ is investigated and analyzed. Learning from the experience of Shanghai FTZ and Fujian FTZ etc., it is proposed that the reform of the comprehensive intellectual property management system in the FTZ be deepened, the basic multilateral framework for coordination of inter-departmental intellectual property administrative enforcement be established, the mechanism of the coordination of the existing administrative enforcement be improved, the public service platform for intellectual property protection be built, and the construction of enforcement teams be strengthened, so as to improve the coordination mechanism for intellectual property administrative enforcement in the FTZ.

    Construction of the International Language Environment in Xi’an under the Belt and Road Initiative
    HAN HONGJIAN,JIANG YUE,LI TINGYAN
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 88-94.
    Abstract( 234) HTML( 16) PDF(290KB) ( 172)
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    Under the Belt and Road initiative, the construction of Xi'an as an international metropolis should break through the economic obstacles it face and also strengthen the soft power of its international language environment. With the construction of Xi’an international language environment as the focus, this paper proposes a multilingual ecological environment and a demand-driven system with diversified language training contents from the perspectives of human factors and physical factors. The paper also suggests that a breakthrough in the foreign language training for the foreign-related sectors and human resources be made to standardize the translation of public signs and improve the multilingual consulting service system of this metropolis-to-be.

    An Exploration of “Superb Competences” in College Teachers in the Context of U-Learning
    JIANG NING,WANG QING
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 95-100.
    Abstract( 183) HTML( 7) PDF(328KB) ( 68)
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    Ubiquitous learning (U-learning), a potential shortcut for China to modernize its education, is treated in this discussion as a mentality and means for citizens in high-tech society to seek a lifelong education. Thus situated, this article presents an exploration of “superb competences”—material intelligence, internet thinking, and brain-related neuro knowledge—in college teachers outside their trained professional areas. It is believed that once the teachers are equipped with the material intelligence, internet thinking, and brain-related neuro knowledge, real U-learning practice is ensured and its rationale will be developed. Material intelligence and internet thinking are evolved from and closely related to technological development, and therefore constitute the essential requirements of U-learning in terms of technical and educational cognitive framework. A good knowledge of brain related neuroscience, the third competence, guarantees the scientific rooting of every element in the designing of U-leaning tasks, whose success resides in a serious respect of cognitive nature and rules of the brain. The building of such superb competences, as is argued at the end of the paper, relies on various supports, like policies and technological aids, from all levels of educational administration in the country as well as each individual teacher’s personal understanding and efforts.

    On the Notion of“The Humaneness that Unifies the universe” of GENG Dingxiang
    NIU LEI
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 101-107.
    Abstract( 190) HTML( 9) PDF(352KB) ( 84)
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    As the representative in the scholars of Yang-Ming,GENG Dingxiang made a modification and advance of WANG Yangming's theory.To GENG Dingxiang,the Spread-out of conscience was a uncontrollable process.This awakening of human being was a result of “The Humaneness that Unifies the universe”.To realize this ideal,GENG Dingxiang inverted an academic system of Three-pass and Four-evidence(三关四证).Based on this spirit,GENG Dingxiang had criticized the theories of Buddhism and Taoism and vulgar scholars.

    Consumer Aesthetics in the Context of Consumer Culture
    ZHANG XIAOFAN
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 108-113.
    Abstract( 399) HTML( 16) PDF(414KB) ( 151)
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    In the context of consumer culture, consumer aesthetics highlights the economic dimension and the daily aesthetic cultures. The new aesthetic proposition has its own limitations and rationality. Different from the classical aesthetic non-utilitarianism and aesthetic self-discipline, consumer aesthetics integrated with culture and economy deeply can bring self-expression, self-improvement, and aesthetic value to the individual. Consideration of consumer aesthetics is a logical necessity and realistic academic inquiry in aesthetics research.

    The positive transmission and aesthetic reconstruction of Chinese contemporary films and television works to contemporary college students
    ZHANG JING,BAI BING,ZHAO BOFEI
    Journal of Xidian University(Social Sciences Edition). 2019, 29(1): 114-121.
    Abstract( 211) HTML( 8) PDF(428KB) ( 50)
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    The varieties and different form of contemporary films and television works have brought a great impact to the group of college students' ideas and behaviors. The works are the textbook of outlook on life, the guide of values, the leader of outlook on beauty, to contemporary college students. This paper points out that the contemporary film and television works play an important role in the ideological and political education of contemporary college students. For positive transmission and aesthetic reconstruction of Chinese film and television works from the perspective of ideological and political education, one needs to do the following things: to explore new ways of aesthetic education in the Internet era through film and television aesthetic education; Refusing to cultivate the one-dimensional personality in the media age by film and television aesthetic education; To build a new type of film and television aesthetic education system, for a new breakthrough in film and television art classroom, so as to promote the all-round development of contemporary college students in moral, intellectual, physical, beauty, labor.

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