Abstract:

Being a typical type of news commentary, critical news commentary usually spreads a critical attitude toward hot issues and guides public opinions. On the one hand, visual critical news commentary becomes even more popular in the age of Web 3.0 and on the other hand, its fast development leads to a great challenge for editorial practice as well as the administration of public sentiment. Based on the multimodal corpus, this paper examines the visual representation of attitude by systematically categorizing and conceptualizing the visual resources of explicit and implicit emotion, judgment as well as appreciation, match attitudes with relevant resources, and accordingly constructs the visual representational system of attitude in critical news commentary. The system is beneficial both for the editorial practice and the governmental administration of such discourses through different visual resources covering the intended targets and platforms as well as the characteristics of expected audiences.

Key words:critical news commentary,attitude,visual representation,editorial practice,administration of public sentiment on new media