Abstract:

In the context of consumer culture, consumer aesthetics highlights the economic dimension and the daily aesthetic cultures. The new aesthetic proposition has its own limitations and rationality. Different from the classical aesthetic non-utilitarianism and aesthetic self-discipline, consumer aesthetics integrated with culture and economy deeply can bring self-expression, self-improvement, and aesthetic value to the individual. Consideration of consumer aesthetics is a logical necessity and realistic academic inquiry in aesthetics research.

Key words: consume, culture, aesthetic, consumer aesthetics