In the past few years,theresearch achievemententitled“Is investment in data analytics always profitable? The case of third-party-online-promotion marketplace”from thedoctoral candidateWang Peng admitted to the School of Economics & Management in 2016 was published in the top journal inmanagement science and engineeringfieldProduction and Operations Management(hereinafter referred to asPOM). This paper isthe research achievement of the general projectofNational Natural Science Foundation of Chinapresidedoverby theHuashanScholar andDistinguished ProfessorDu Rong.
POM is one ofthefirst-classperiodical directoriesUTD24recognized by globalbusiness colleges, and isfamous for its high influence in operation managementfieldandhas wona high academic reputationin theinternational management field.Upon working withpartners widely and deeply,Wang Pengstudied thecommissionstrategies of the third-party online promotion platform, creatively proposed acommission plan based on the types of merchants, presented theapplicable conditions of theplan, andrevealed the influence mechanism ofthe planon merchants and consumers.This study hasapplication valuefor theentrepreneurship and innovation of online promotion platform entrepreneurs, and providesanimportant management enlightenment for the development of Internet information service industry.
With theacademic influence of theresearch achievement, the School of Management,University of Science and Technology of Chinainvited Wang Peng to give an academic reportinthe morning of March 4.
About Wang Peng:
Wang Peng, born in 1994, graduated fromtheSchool of Economics&Management, Xidian University in2015. He studied for adegreeof master inmanagement science and engineeringwithout examination for hisexcellent resultsin undergraduate period, and his tutor isAssociate ProfessorAi Shizhong. Because of hisoutstanding scientific research potential, he became a doctoral candidate in management science andengineering in 2016, and studied with Professor Du Rong to carry out related research work.Hisresearch direction is information system management and E-commerce platform operation
